Loyalty Program Statistics 2013/2014

The slideshow below is an overview of the size and state of the loyalty and incentive program market in North America/USA in 2013/2014. Included in the deck are statistics and facts about market size, membership data, effectiveness, demographics and a section on mobile loyalty programs and digital rewards. 




  • Thirty-six (36) percent of Americans participate in loyalty programs
  • In the U.S. there are 2.65 billion loyalty program memberships (an average of 21.9 per householdloyaltystat
  • The average individual has 7.4 memberships and is active in 63 percent of them (4.7)
  • Sixty-nine (69) percent of consumers note that their choice of retailer is influenced by where they can earn customer loyalty/rewards benefits; 70 percent of members feel that loyalty programs are part of their relationship with the company
  • Membership in loyalty programs is growing at an annual rate of 26.7 percent
  • Just 25% of US consumers consider brand loyalty as something that impacts their buying behavior (Ernst & Young)
  • 78% of consumers are not loyal to a particular brand (Nielsen)
  • Only 27% of consumers see brand loyalty as important (The Marketing Store)
  • A repeat customer spends 67% more than a new one (BIA/Kelsey)
  • 61% of Americans switch brands due to price (Nielsen)
  • Female consumers (68%) are more loyal to brands than males (55%) (Analytic Partners)
  • 70% of Millennials think their generation is less brand-loyal than previous generations (Bridge.Over)
  • 70% of customers cite poor customer service as a reason for not buying from a brand (McKinsey)
  • 46% modify brands they buy to maximize the loyalty benefits (Maritz)
  • A Totally Satisfied Customer contributes 2.6 times as much revenue as a Somewhat Satisfied Customer (InfoQuest)
  • 51% of U.S. consumers switched service providers in the past year due to poor customer service (Accenture)
  • 85% of consumers say companies could have recognized & rewarded them for doing business with them (Accenture)
  • 82% of small business owners said that loyal customers were the main way they grow their business (Constant Contact)
  • 94% of customers who have a low-effort service experience will buy from that same company again (CEB)
  • 68% say that coupons generate loyalty (RetailMeNot)
  • Consumers are most loyal to financial service providers (61%) and grocery retailers (47%) (Epsilon)
  • Over 50% of consumers who are loyal to a brand are 35-54 years old. Only 12% are in the 18-24 age bracket (Epsilon)
  • Things Americans are most loyal to: Their pets (71%), their favorite bands (69%), sports teams (66%), church (55%), and alma mater (49%) (FanXchange)
  • 93% of consumers are more loyal to companies that engage in corporate social responsibility (Cone)
  • 90% would stop buying a company’s products when they learned of its irresponsible or deceptive business practices (55% have actively boycotted a company) (Cone)



Loyalty programs continue to grow in popularity and usage. Consumers expect them and appreciate the value associated with a quality program. For large retailers, loyalty programs are inherent, but for SMBs well-managed programs offer a unique point of differentiation. And, new technologies are making it easier and even more cost effective for SMBs to implement and manage impactful loyalty and reward programs. The stats don’t lie – loyalty programs make a difference.


Info gathered from Merchant Warehouse, SNIPP, AccessDevelopment

Leave your comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.