The slideshow below is an overview of the size and state of the loyalty and incentive program market in North America/USA in 2013/2014. Included in the deck are statistics and facts about market size, membership data, effectiveness, demographics and a section on mobile loyalty programs and digital rewards.
Thirty-six (36) percent of Americans participate in loyalty programs
In the U.S. there are 2.65 billion loyalty program memberships (an average of 21.9 per household
The average individual has 7.4 memberships and is active in 63 percent of them (4.7)
Sixty-nine (69) percent of consumers note that their choice of retailer is influenced by where they can earn customer loyalty/rewards benefits; 70 percent of members feel that loyalty programs are part of their relationship with the company
Membership in loyalty programs is growing at an annual rate of 26.7 percent
Just 25% of US consumers consider brand loyalty as something that impacts their buying behavior (Ernst & Young)
78% of consumers are not loyal to a particular brand (Nielsen)
Loyalty programs continue to grow in popularity and usage. Consumers expect them and appreciate the value associated with a quality program. For large retailers, loyalty programs are inherent, but for SMBs well-managed programs offer a unique point of differentiation. And, new technologies are making it easier and even more cost effective for SMBs to implement and manage impactful loyalty and reward programs. The stats don’t lie – loyalty programs make a difference.