Written on by Sarah Reilly Engel, original post @ bellycard
Consumers decide how they’ll discover and interact with businesses. Brick and mortar retailers now have to employ multiple strategies to drive new customers into their store which can be time consuming. Make use of the tips below to get more new customers through your door.
Word Of Mouth Marketing
Word-of-Mouth marketing is triggered when a consumer’s interest is influenced by their community, most commonly friends who spread the word either face-to-face or via social channels. Since it’s widely known that 92% of consumers trust recommendations from friends and family more than any other form of advertising, brick & mortar businesses must create the ultimate in-store customer experience.
The best way to do this (after wowing customers will outstanding service) is to encourage happy customers to share reviews via social media channels and review sites. Create in-store signage to display your Social Media accounts, creative hashtags and presence on online review sites.
Offer a Free Sample of Your Products
The cost of acquiring a new customer varies from $17 – $61 on any given channel. Many companies have offered Groupon and LivingSocial deals and discount coupons in local newspapers. While these tactics may work for attracting deal seekers, many merchants have voiced concern that these supposedly “new” visitors were existing customers or they ended up never coming back.
Belly recognized that this was a pain point for businesses who need both a strategy for new customer acquisition and a way to convert deal redeemers into long-term repeat customers. Bites is Belly’s customer acquisition tool that lets Merchants acquire new loyal customers by tapping into Belly’s 4 million+ Member Network.
Unlike Daily Deals, Bites are only available to customers who have never visited your business. And because these customers must engage with your loyalty program in order to redeem their Bite, you’ll be able to track whether or not they return. If you’re a Belly Merchant, you can log into your Web Command Center and set up your Bite today. If you’re not a Belly Merchant yet and want to learn more about Belly Bites, you can reach out to us here.
Your website may be the first interaction a potential customer has with your business so be sure it projects the best image possible and provides enough information to drive guests into your store. In addition to being mobile-friendly, your website should include all contact information, products and services you offer, and a touch of personality, too. Make new guests feel welcome here by enticing them with photos of your unique atmosphere and daily specials.
Be sure to let visitors to your site know you’re a Belly Business. Feature your unique rewards so they can get excited about joining your loyalty program.
Search engine marketing allows new customers to find your business whether it’s by your business’s name or keyword search like “best cupcakes in Milwaukee.” With 86 million consumers searching for local businesses’ information on their smartphones, SEO should not be overlooked.
According to Google, 88% of consumers who search for local information on their mobile devices take action within one day. If your store is one of the top results in search, it is likely that that 86% will follow-up with a call or a visit to the store and 78% will make a purchase.
You can learn more about search engine optimization here.
Partner with Local Businesses
Network within your community by introducing yourself to businesses in the area that may have a similar target demographic and offer complementary services. (For example: A coffee shop and a salon). By reaching out to business owners and suggesting a cross-promotion (Get $5 off when you visit Business A and mention Business B), you will attract like-minded buyers who are incentivized to visit your store. Create a space on your counter to cross-promote with signage and offer rewards with Belly!